Significant limits have been proposed by the regulatory body with regard to advertisements on television limiting the duration of advertising on a broadcast channel. This obviously...
The real estate brand ties up with RMGL to spread the awareness about"Green Living.
To capture the youth audience, Vespa Scooters leveraged the OOH medium in a stylish way with the help of Percept Out-Of-Home agency.
Arghya comes with a rich experience having had fruitful stints at Tata Steel, Asian Paints and PepsiCo.
The 10ft by 8 ft. LED screen at the heart of the Gangtok city, is a first of its kind in Sikkim and reflects the untapped...
The brand has tied up with Balaji Motion Pictures for the promo of 'Once Upon a Time in Mumbai Dobaara' focusing on the Gujarat and Maharashtra...
The OOH agency won the sole marketing rights for all media formats available at two prominent malls
Consolidation, infrastructure, investment & digital OOH are the major areas which would help the specialist agencies in Asia to overcome the challenges and turn them into...
Panelists discuss the role of Activation in OOH Advertising and explore the question of whether Activation is a threat to traditional OOH.
Allan Hill, Founder and CEO, ODEX, highlighted the need for the Indian OOH industry to embrace new technology which would pave the way for faster and...