The OOH agency won the sole marketing rights for all media formats available at two prominent malls
Consolidation, infrastructure, investment & digital OOH are the major areas which would help the specialist agencies in Asia to overcome the challenges and turn them into...
Panelists discuss the role of Activation in OOH Advertising and explore the question of whether Activation is a threat to traditional OOH.
Allan Hill, Founder and CEO, ODEX, highlighted the need for the Indian OOH industry to embrace new technology which would pave the way for faster and...
Madison would be responsible for the entire media mandate for all Raymond group brands, including Digital and OOH.
Is activation going to a next big thing? Find out more at the session on"Is Activation a threat to Traditional OOH? at Outdoor Advertising Convention (OAC)...
Last few years have seen a sudden mushrooming of specialist agencies in the outdoor space. Outdoor Asia puts agency wallas - big and small - in...
For a period of 11 years, the contract covers more than 660 display sites ranging from billboards around terminals, static and digital sites within the terminal...
King F Lai, CEO-Asia Pacific, Kinetic shares his views brings on'Growing Business for Specialist Agencies in Asia - Challenges & Opportunities' at OAC 2013.
The third in the series of the International Advertising Association (IAA) India Chapter's industry-defining debates hosted in Gurgaon recently presented by the Dainik Bhaskar Group revolved...
