The agency chose one of the busiest junctions of Mumbai – Mahim Causeway -- for the billboard activation; 100+ people volunteered to participate in the activity.
Geetika Gulati, Director, Alakh Advertising & Publicity says that ROI from DOOH measures up the expectations and as media companies gain a deeper understanding of this...
Dr Uniyal will be sharing his perspectives on 'Building a game-changing talent strategy for OOH'
Rohit Chopra, COO, Times OOH sees brands becoming more favourably disposed to DOOH advertising.
Sudhanshu Mani will share his thoughts on 'Disruptive thinking: the secret sauce of business transformation'
The quiz contest will be open to all delegates attending the convention.
The campaign is meant to highlight the industry’s shift in perspective towards artificial intelligence.
US-based StreetMetrics is a forerunner in the area of measuring moving OOH media.
Hyundai's IONIQ 5 is seen advertised on Zest's billboard on the Eastern Express Highway, which entered the Guinness Book of World Records for the most number...
Goldee brings with him over two decades of experience in driving brand, marketing and corporate communication functions.