P B Abdul Rehman, Managing Director, Diamond Publicities (P) Ltd, says that civic bodies will have major revenue windfall by rooting out unauthorised media. He also...
The video wall is a medium for internal communications as well as branding and advertising of upcoming offices in the corporate centre
The Outdoor Asia team went outdoors in Mumbai and Kolkata to gather people's views and perceptions about outdoor advertising.
The industry body has also circulated a note on accreditation of advertising agencies
It is not uncommon to see two competing brands making their value propositions in the outdoor in close proximity of each other, often from the very...
Arghya Chakravarty has taken over the key role from outdoing MD Sunder Hemrajani
After a successful 7 years of stint at Times OOH, Hemrajani now plans to go on a sabbatical before beginning a second innings
Kinetic India handled the OOH duties of the Levi's Commuter Series campaign by using multiple formats like billboards, dropdowns, standees, backlit cut-outs, wall facades and signage.
Brand believes that new brand positioning and the identity of OCM is crucial to the forward path of the brand
Vodafone Odisha Circle believes that without using outdoor media as one of their display tool, no brand can achieve 100 per cent reach among their TG.
