Fresca opted for some 25 strategically located media units, augmented by refreshingly bright creatives that communicate in both English and Hindi. The brand worked closely with...
Frank D'Souza would be speaking on the evolving media consumption patterns in India and how that impacts the OOH business
On the World Hand Hygiene Day observed on May 5, Savlon Swasth India Mission undertook a unique initiative to spread awareness on hand hygiene and the...
The idea behind the campaign was to reach out to the youth with a heavy skew towards the fashion-conscious and by tapping the heavy Ecommerce shopper...
Kinetic India has executed the campaign using a mix of media assets like traditional billboards, gantries, unipoles, and FOB
The OOH firm has bagged the rights for a period of 7 years.
Posterscope India has planned and executed the campaign in Gujarat, using over 350 media units.
Nearly 200 hoardings of 20ft x 20ft size have come under the axe although they are all legit and properly awarded by the Nigam to the...
15 high-definition digital totems have been put up, lining the exclusive passenger route from security to the first-class lounge.
Nakul B of New Delhi Rising and Yogesh Saini of Delhi Street Art believe that advertising is way too focused on branding and fails to make...
