The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit.
The brand has tied up with Havas Media to launch their first-ever 360-degree advertising campaign across mediums.
The agency will be responsible for sales lead awareness of TVS Motor in Tier 2 & 3 cities by branding kirana stores in South India
Noomi Mehta, Chairman, IOAA, pointed out that in the coming years the growth opportunities for the outdoor industry will grow manifold in tandem with the national...
HiveMinds is a Bengaluru-based performance digital agency that counts among its clients BigBasket, ABOF, ClearTrip, CloudNine Hospitals among others
The Responsible Business Awards recognise the contribution of companies that put social and environmental concerns at the heart of their strategy
Bill Fordyce, COO, HyperMedia, Dubai spoke on ‘How DOOH can work the magic for media owners & brands’ at OAC 2017.
The contracts have been acquired for a period of 10 years each.
G Sharath Chandra, President, Times OOH / TIML said that it is necessary to promote a dialogue or conversation between the end customers and the advertisers...
A panel discussion on the theme of “What will it take for media planners to believe more in OOH?” that had Shashi Sinha, CEO, IPG Mediabrands...
