The multi-city OOH campaign has been rolled out on 250+ hoardings & unipoles, 150+ bus shelter media in major cities, along with city bus and local...
Sightcorp’s DeepSight Toolkit anonymous facial analysis solution is now fully integrated with the Broadsign Control CMS and Broadsign Reach SSP.
The campaign in partnership with MyHoardings involved more than 150 Ola/Uber cabs and 25+ number of ASTC buses in Guwahati & Shillong.
The innovative partnership provides retailers, brands & agencies with buyer-level insights and measurement metrics for a wide range of ad budgets.
Sanket Rambhia, MD and CEO, Xtreme Media Solutions, a leading provider of digital display solutions, tells Media4growth, how DOOH can make a difference to OOH in...
Sunil Khera, MD, Aero Digital, a leading player in the digital display solutions space, shares his views with Media4Growth on the factors that will keep the...
Kanye West music launches are often preceded by chaotic and brilliant marketing campaigns; Supernova is cut out for delivering the big impact for such a campaign.
Atul Jasra, Business Head (India), Philips Branded Professional Display Solutions, tells Media4Growth how innovative technologies can help revive the DOOH space, despite the economic setbacks post...
Vijay Wadhawan, Group Chief, SSD, Panasonic India shares his views on how the company adopted an integrated approach to meet the DOOH industry’s digital display requirements.
The deal will allow clients of GroupM agencies (Mindshare, MediaCom, Wavemaker, Essence and m/SIX) and their outcome media specialist, Xaxis to programmatically activate digital OOH inventory...