The MDEX determines each brand's mobile performance against five dimensions: Discoverability, Mobile Optimization, Navigation and Content, Utility and Usability, and Driving Desired Actions
Prior to joining Taproot Dentsu, Farah was General Manager - Planning at Cheil India
Global OOH advertising revenues, including digital and traditional OOH media, grew 6.2% to $49.23 billion in 2016, as consumer time spent with OOH media increased 1.5%...
Havas Media will handle crystal jewellery leader Swarovski's media mandate across 35 countries worldwide
DOOH has the makings to make it big, say industry leaders
Cadbury in its new campaign for Dairy Milk has decided to indulge the people of Bengal with two of their hot favourites- Football and 'Mishti' or...
The sense of adventure from the Die Hard movie comes alive through the eye-catching installations
How long can you stand your old couch? This was the question posed by a poster at the Lar Center's Summer Sale which invited people to...
