Sonal Dabral decides to move on from DDB Mudra Group; Rahul Mathew will be appointed as the National Creative Director, DDB Mudra Group and Brijesh Jacob,...
Most cars sold in India come with pre-fitted idols of deities on dashboards. Droom equipped the deities with accelerometers, thereby lending them a pre-recorded voice cautioning...
PILOT will give brands the ability to buy any"Share of Time (SOT) in a guaranteed market and deliver that level of display locked by location and...
Yantra Media Solutions has installed wi-fi services on the buses that enable passengers to access and enjoy entertainment programmes on their respective phones. The programmes are...
12 OOH innovations were executed at 12 different locations of Mumbai to depict Krishna's life journey. The campaign was rolled out in Ahmedabad, Baroda, Indore, Bhopal,...
The civic body swoops down on unauthorized signages to safeguard tax revenues from outdoor advertising
Passenger traffic at T2 is expected to be as high as say traffic at Goa airport, says TIMDAA official. Both national and regional brands will likely...
The new brand expression Haste Raho India has been prominently communicated via an extensive outdoor campaign.
OMI planned and executed the campaign using a mix of billboards, gantries and pillar branding, making the brand visibly profound
The automated live dashboard for OOH media planning incorporates consumer insights of a gamut of OOH touch points, their heat mapping, analysis of live traffic data,...
