Value of advertising space extended to £14million
OOH media lauds the efforts of the medical team, police force and municipal workers
In the wake of COVID-19 pandemic, showing support and acknowledging the efforts of the police is taking a front lead
Initiated by Outsmart, the campaign runs on media space donated by blowUP media, Clear Channel, JCDecaux, Mass Media, Maxx Media, Ocean Outdoor and UKBillboards
Indigenous manufacturing will likely get a boost; govt could float more tenders for digital display installations
Chennai-headquartered Podhigai Ads has executed end of season sale & valentine day offer campaign in Tamil Nadu, Pondicherry, Kerala, Bangalore and Hyderabad
100 new airports will also create more digital signage business
Shenzhen based companies offers products like Indoor/Outdoor LCD & LED Displays, Interactive Displays, Video Wall Displays, etc.
Neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH; drives up eye dwell times and engagement
Promoting new smart homes- ‘Villaments’, the brand strategically captures available media formats closer to the location of the property
