The outdoor strategy included branding across iconic city locations, busy marketplaces, hangout zones, offices, and malls, alongside premium in-flight visibility.
The campaign is executed by The Local Talk
This campaign is executed by The Local Talk
With the festive season in full swing, brands across sectors are leveraging GSB Ganpati’s grand pandal to boost visibility through out-of-home (OOH) advertising.
“OOH is regaining relevance as brands seek to leverage its unique ability to reach consumers in real-world environments,” says Archana Agarwal.
Ajay Kakar, a renowned brand and marketing strategist, took the stage at Gujarat Talks OOH, a flagship event of Media4Growth, to talk about why outdoor advertising...
Brands of all hues writ large on billboards
The campaign was executed on 150+ OOH units across 4 major metros
