The campaign has been executed in all the five states of the region including West Bengal, Chattisgarh, Bihar, Odisha and Jharkhand.
LOMS turned a back-lit BQS into an innovation for ACC Cement in Patna.
As part of the brand's strategic launch in the East, particularly in Kolkata, they rolled out a comprehensive and integrated outdoor advertising campaign.
The brand invited agencies to participate in a pitch for the outdoor advertising rights for five Eastern states.
Its strategy of rock-bottom tariffs and barebone services has helped it break even within a year of launch. Can it sustain this growth?
Bates CHI & Partners innovates with LED to capture the internet users.
Vodafone's Hero Recharge Innovation
Bates CHI & Partners develops a cutting-edge hoarding across Bihar & Jharkhand for Vodafone.
A backlit hoarding resting on top of a cement bag cut-out is one of the highlights of the OOH campaign
Executed by Storyboard Brandcom, Uninor created a buzz in the outdoor market of Patna for their new service plan which surely grabbed the attention of its...
