In France, JCDecaux manages over 2,500 screens in all the environments where it is present: Urban digital (cities, digital window displays in local stores, premium retail)...
The campaign features user-generated messages of love and unity are being displayed on DOOH screens worldwide with social media amplification ensuring the messages are also seen...
This strategic acquisition has been made to expand GSC rapidly and lend its core sports technologies across the avenues of sponsorship management and fan engagement
The VIOOH platform offers a full stack for automated trading, data management, content serving, and ad exchange functionality
The company has set up solar lighting systems in Ireland and France and will be foraying into the UK, Italy, Dubai and Belgium markets this year;...
The findings come out of a study conducted by MAGNA Intelligence in partnership with IPG Mediabrands’ OOH specialist agency Rapport. The report, is based on an...
The tool makes the media simpler to plan, buy, optimise and measure through familiar buying technologies offering data-fueled audience-based solutions in real time, says William Eccleshare,...
The display provides full video capabilities when viewed from outside the building while also providing the ability to see through the display when looking out the...
The firm has introduced jingles on local trains that communicate both advertising and social messages
Kinetic Active brings global standards of experiential activity to India, in collaboration with Maxus