Anoushka Khanna, Director of Priya Communication underlines the need for rationalising the license fee and bringing in standard norms for DOOH
The campaign, executed by Laqshya Media Group, covers over 100 cities across 8 states
Participants can submit original ideas, six of whom will be featured on Ocean's premium full motion DOOH network.
The esteemed jury evaluated and shortlisted entries from across 6 categories
Vikas Nowal, Country Head & Co-Founder, Interspace Communications points out that currently the content on the digital OOH screens in India are not compelling enough; they...
Anita Nayyar will be sharing her perspectives on OOH and impact advertising
Rajib Basu will be sharing his perspectives on 'What's attention economy got to do with media: Direction finders for OOH'
Dr Jain will be speaking on the theme of 'How a growing DMRC network is creating greater advertising opportunities'
Czech company Caroda, in collaboration with the South African branch of Adform and media agency Trina Marketing, has launched the first open marketplace in the in-store...
Geetika Gulati, Director, Alakh Advertising & Publicity says that ROI from DOOH measures up the expectations and as media companies gain a deeper understanding of this...
