Speaking on the theme'How OOH works for my brand - a case study of Axis Bank' on day 2 of the Outdoor Advertising Convention that was...
Rupinder Singh Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation (Amul), delivered the Valedictory Address on Day 2 of the Outdoor Advertising Convention that was held...
Kinetic India walked away with 5 golds and 16 metals in all, while Milestone Brandcom won 8 metals, Madison OOH won 7, Posterscope won 5, and...
Jasneet Bachal, Sr. Vice President - Group Marketing, Kotak Mahindra Bank, effectively marries brand communication with media at Kotak Mahindra Bank, with a special focus on...
The IOAA advisory states that under the Service Tax rules, firms must raise bills within 14 days of completion of service. Delays in this regard will...
Founder Director S Kumar says the win deepens Srishti Group's footprints in the South, especially in Tier II & III cities where business growth opportunities are...
The firm has introduced jingles on local trains that communicate both advertising and social messages
The firm is augmenting the life guard services at the Goa beaches, creating in its wake attractive media for advertising
Havas will handle brands such as Skincare, Nimglo Glycrine, and Nimwash
Outdoor Asia team sampled consumer views on outdoor advertising in Kolkata & Delhi NCR. The comments are incisive and make interesting reading
