The OOH company has secured exclusive full bus branding rights for 3,000 non-A/C buses in Bangalore, with the landmark deal giving brands access to 450 square...
The new ad byelaws, awaiting state government nod, is expected to pave the way for larger roadside outdoor dislays
The strategic DOOH campaign targets travellers commuting from other states and requiring COVID-19 test to be done
Real estate brands in particular would be the major advertising category
The contract will be awarded for a period of five years
Cab advertising being viewed as traffic hazard
With no provision for large size hoardings, the city trade owners find it hard to garner business in the city
The draft policy provides for advertising on bqs, skywalks, public transit stations, pre-defined areas in the city, pedestrian zones, street furniture, public parks, etc.
The panels will instead show the names of key places covered on the bus route
While BMTC has taken this step to counter the competition posed by cab aggregators in the city with regard to getting a large share of the...
