The #UpgradeTohBantaHai campaign used both offline and online media.
The brand teamed up with Moving Walls to power the 2-phase pDOOH campaign
The brand activation involved linking the purchase of washing machine at Vijay Sales outlets to the next obvious purchase, the detergent.
The interactive immersive anamorphic installation is executed by Inventech, a Laqshya Media Group company
The campaign encourages men to get the PSA test for early detection and not to be prostate shy
With the plethora of advertising options available today, the out-of-home advertising medium has evolved to be more conversational. Real estate brand Square Yards recently unleashed a...
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The 60-day campaign has been deployed on 750 OOH sites in 150 towns in Uttar Pradesh, Uttarakhand, Madhya Pradesh, Chhattisgarh, Orissa, Gujarat, and Tamil Nadu.
As OOH gets ready to embrace new dynamics, enabled by digital technologies and emerging advertiser needs, is the industry empowered with the right skills to match...
