Tepid macro-economic conditions largely responsible for the lack of buoyancy in OOH business in most markets across the country, says industry leaders
The auto major has initiated an ‘Experience Hyundai’ campaign across 418 rural locations in India
On a line that sees 7.5 million people travelling every day, this form of advertising commands a huge captive audience
The move highlights the industry’s gradual shift to programmatic buying and selling of media, especially as DOOH gains ground
The auto major is working towards conducting the programme at 14 malls as well as 150 schools spread across 6 cities with engaging activities & games
The Digital Variable Messaging Sign (VMS) boards of 7x3 meters in size will display real time-traffic information to the travelers along with outdoor advertising and promotion...
The works of art at the pandal complemented the brand’s extensive OOH campaign in the city of Kolkata
Starcom’s ROI centric planning approach through its state-of-the-art TARDIIS was seemingly the clincher
Post this development, the network created an integrated creative team which will deliver solutions for Maruti Suzuki brands.
The Vulcan is powered with the V8 technology, a combination of superlative print quality, smart memory utilisation, speedy communication with advance cabling system, and thermal design...
