The 16th edition of the popular Outdoor Advertising Convention (OAC) that was inaugurated today at The Westin Mumbai Powai Lake, kickstarted on a motivational note as...
Thousands of screens from over 75 clusters and locations integrated with Lemma displayed the message of "75 years of Independence" programmatically as part of the campaign.
Asiaray used proximity geofencing to activate Gojek's "GOTOMALLS" campaign on DOOH screens across TEL, targeting on-the-go audiences.
Sketch Street Media rolled out the branding initiative
This partnership enables us to enrich our suite of offerings in DOOH planning and extend further measurement capabilities to our clients, says Yasmin Mallari, Chief Investment...
IOAA management will launch the audience metrics platform providing a common currency for Indian OOH.
Topics to be covered include maintaining OOH's advantage in a digital world; responding to the sustainability challenge, and driving growth in OOH through audience measurement.
The WINKmets will take centre-stage in Stellar Ace's island- wide digital Home-Travel-Eat-Shop-Play daily touchpoints ecosystem, which cover every step of the commuter's journey from before they...
Partnership brings ad partners to hospitality, on-display entertainment in Edison Interactive's uniquely delivered content solution designed for locations previously unreachable.
Can-Victor Sahin, Co-Founder & CEO of Berlin-based Retalos, provides an analysis of how Performance Out-of-Home Marketing (POOHM) will provide advertises with inbound data feedback on the...
