Jahan Mehta, Director, Selvel One Group underlines the need to focus on audience data and insights.
The airline which commenced operations in 2015, has reached the coveted milestone of carrying 50 million passengers.
Haresh Nayak, Founder & CEO, Connect Network says the rapid increase in number of DOOH screens available across the country is a testament to this medium’s...
The campaign was conceptualized and executed by Platinum Outdoor, a unit of Madison World
Rajib Basu will be sharing his perspectives on 'What's attention economy got to do with media: Direction finders for OOH'
Agencies and advertisers will have the opportunity to deliver long form creative on DOOH across the UK.
Selected tennis highlights will be shown in 13 UK cities
Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions says that DOOH brings advertising to life, but these are still early days for this medium as DOOH media...
Czech company Caroda, in collaboration with the South African branch of Adform and media agency Trina Marketing, has launched the first open marketplace in the in-store...
Atul Shrivastava, CEO, Laqshya Media Group points out that buying and planning are taking place as per the client’s wishes and they don’t have an issue...
