Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation...
'Pudhu Yugam', which translated means'New Age', is a new TV channel launched in Tamil Nadu that goes beyond being a typical General Entertainment Channel. The brand's...
The second phase kicked off in Mumbai takes the people's engagement levels with hoardings to the next level.
Aircel - Knocked out
The brand organizes a pan-India urban and rural activation campaign to tap the audience for products like Boroplus, Navratna Oil and Vasocare.
British Airways has leveraged the digital medium in an innovative manner to bring alive its presence on hoardings.
MTV and What The Fish promote promote safe sex in three metro cities on the occasion of World Aids Day.
Godrej has gone on a major promotional drive for its brand Good Knight's low smoke coil in the rural markets of Maharashtra.
Bates CHI & Partners develops a cutting-edge hoarding across Bihar & Jharkhand for Vodafone.
Carat Fresh's rural division executed the on-ground campaign at the towns of Maharashtra and Uttar Pradesh with a population of less than 10 lacs.
