The MDEX determines each brand's mobile performance against five dimensions: Discoverability, Mobile Optimization, Navigation and Content, Utility and Usability, and Driving Desired Actions
Outdoor advertising expected to grow at 11.1% in 2016-17
The Amazon India OOH campaign that ran in cities like Mumbai, Bengaluru, and others, was largely deployed on traditional OOH formats, but the difference had been...
Get More On Amazon, Amazon by Milestone Brandcom
Amazon Wi-Fi at Bus Shelters, Amazon.in by Rapport Outdoor Advertising Pvt. Ltd.
Year-to-date 2016 the OOH industry is up 3.8 percent, and is outperforming the local media sector, which was down the first half of 2016, according to...
It is estimated that the marketing spends for the brand will be around Rs.35 Crores.
Rachana has spent over 12 years in the OOH industry and diligently built Unilever and Amazon brands in the out-of-home space during her last assignment in...
