The Cochin-based OOH firm is set to operate digital LED screens of 24 x14ft size in 15 locations across roadways and railways
A mix of formats such as billboards, bus shelters and mall media has been used to garner maximum eyeballs
Barber will continue to be responsible for the UK Group, where she oversees both its creative and media agencies
The private real estate company, Sai Estate Consultants Chembur Out Ltd, launches an online and outdoor campaign based on the current election campaign theme .
‘The Sea Is The Sky’ was an Ocean digital creative competition winner
Backlite Media is now the advertising partner for Roxy Cinemas at Boxpark, La Mer, The Beach and City Walk
The LED screens are of the latest P6 modules which are 4G enabled and can be remotely controlled for data upload
The OOH campaign has been conceptualized and created by the DDB Mudra Group
The engagement is aimed at drawing and analysing consumer insights at select IT parks in Chennai
Brands like Tata Harrier & Dream 11 have planned exclusive in-stadia activities which are further amplified on social media
