The new guidelines are the result of an extensive research exercise among 11 audience measurement bodies, working with international media owners and media buyers.
Dynamic triggers were set up for the show ‘Forecasting Love & Weather’, where when it was raining, the creative that appears on the billboard would be...
The digital payments brand has piloted a truck art campaign with a fleet of trucks on highways in Maharashtra, covering Pune, Nashik & Mumbai to promote...
Dipankar Sanyal, CEO, Platinum OOH, Vinkoo Chakraborty, Business Head, Rapport, Gulab Patil, CEO of Lemma, and Syed Haseeb Arfath, Chief Technology Officer, Signpost India brought forth...
Panasonic SignEdge Digital Network (SDN) provides unique technology and infrastructure, allowing seamless integration capabilities with third-party software and applications in the digital screen retailers.
As the incumbent, Ocean has held the rights to sell the unique outdoor advertising landmark for more than 10 years.
The 20-city campaign was executed by top OOH agency GLO - Out of Home Division of Lodestar Universal McCann, using innovations & multiple formats
Swapnil will drive business development efforts to accelerate revenue growth & management, foster new supply partnerships & lead Lemma’s sales & business strategies in Indonesia.
Adidas, which recently rolled out the new phase of its ‘Impossible Is Nothing’ campaign to express commitment to Indian women athletes, once again leverages the power...
In a note, Broadsign explains the use of the new yield optimisation engine for its Broadsign Direct sales and campaign management tool.
