The solution is set to launch in three of the largest African markets with a series of pilot campaigns for leading brands.
Addressing the WOO MENA Forum, Goddard underlined the need for strong trade associations to build sector growth
Ocean Outdoor donates 2% of the Group's annual reported revenue to environmental charities in the form of advertising value across the company's extensive UK digital screen...
Elda Choucair has a 15-year history at Omnicom and was previously COO of OMG MENA
Trends and developments seen in OOH / DOOH in 2022 will be foundational for accelerated industry growth in 2023
Topics to be covered include maintaining OOH's advantage in a digital world; responding to the sustainability challenge, and driving growth in OOH through audience measurement.
Ajinkya Rahane is one of India's most formidable middle-order batsmen who has represented the Indian team with great distinction at the international levels.
There will be a full programme of presentations and speakers from the region and the wider global OOH industry.
Rajib Basu will be sharing his perspectives on the 'Changing contours of Indian media landscape: Prospects for OOH' in the opening session of Outdoor Advertising Convention...
The guidelines were created with collaboration worldwide from 11 audience measurement bodies, 2 regional bodies and 4 international OOH companies.
