Now that Pikasso’s digital inventory is available programmatically via Reach, media buyers can harness it to execute targeted DOOH and omnichannel campaigns to regional audiences, with...
Manabu Yamazaki takes over the baton from Kazutada Kobayashi, who was at the helm for 9 years leading growth in the India market.
A public service OOH campaign SHOUT4MASKS aimed at raising funds to distribute protective masks in South Africa has a 3D fabric mask spanning 4 meters in...
Through the year we have seen the clear benefit of the global cooperation inspired by WOO, says Mats Rönne
The new DOOH site is an opportunity for advertisers reconnect with their audiences delivering an immersive brand experience as passengers exit the airport
Sonata’s geospatial intelligence combined with Broadsign Reach’s rich set of (APIs offers a more diverse publisher set, detailed screen insights, faster creative upload speeds
The technology will allow future visitors at museums and exhibitions to control interactive content without touching public surfaces or buttons
Sriram has over 30 years of experience in the media and advertising industry across Asia
First major campaign from New Commercial Arts, the agency formed in May by adam&eve founders James Murphy and David Golding with Ian Heartfield from BBH and...
Ignite Mudra won the OOH mandate to strategically design and execute the campaign to endorse and create awareness about the brand targeting the car owners who...
