The brand has signed a five-year agreement with Times OOH, who holds the advertising media mandate for Mumbai Metro Line 3
Khushi’s new tagline, ‘HIGH VISIBILITY. CRAFTED’., encapsulates its deep understanding of locations, innovative approach and data-driven strategies that connect brands with audiences across multiple OOH formats.
Collaboration unlocks new DOOH campaign emissions insights for sustainability-minded media buyers, improves DOOH carbon footprint reporting
Under the terms of the agreement, Ocean will continue to manage content for the world’s No 1 advertising DOOH screen well into the next decade
The campaign is executed by Laqshya Media Group
Rapport has been handling the account since 2011
The campaign is conceptualised by DDB Mudra and 22feet Tribal Worldwide
This campaign brings to life three of Bajaj’s flagship categories – water heaters and mixer grinders
Bare Bones Collective is the creative agency behind this campaign
Ströer's Christian Schmalzl highlights the rapid rise of digital out of home advertising while urging the industry not to overlook the enduring impact of classic formats.
