The brand rolled out one of the largest mass-customised outdoor campaigns in terms of geographical location and through context aware messaging. More than 20 copywriters and...
A well-directed advertising policy that focuses upon developing media around public utilities will greatly augment a city's public infrastructure, says G S Rawat, founder of Supreme...
Mounthill Realty launched an extensive OOH campaign for their latest retail project at Rajarhat. The major advertising planning went to outdoor for creating a buzz about...
The first LED screen at the station entrance was formally inaugurated by Anil Kumar Agarwal, Divisional Railway Manager, South Western Railway, Bangalore Division on December 25
The Outdoor Asia team went out in Delhi NCR, Mumbai and Kolkata to gather people's views and perceptions about outdoor advertising and how it can influence...
BMC will earn an estimated Rs 100 crore as annual advertising revenue from the 24 skywalks
Guy Gecht, CEO of EFI, believes the Indian OOH media is the best platform for brands to establish a deep connect with the large young population...
The American Express campaign at Mumbai Metro One is impactful during morning traffic hours, where about 10-15 people halt every half hour to show interest in...
The company offers live display, floor branding and digital properties at the airport
Either you like it or not like it; but you definitely cannot ignore it. It's all over Mumbai, Bengaluru and Pune. We are talking about the...