Being the world’s second fastest growing ad medium after mobile,Digital OOH space glitters with bright prospects; the low-cost format befits the needs of small advertisers
The campaign utilized the air pollution to communicate the hazards of car pollution and the benefits of natural gas
Hoardings lined up across the roads and flyovers depict the royal characters of ‘The Crown’ to create buzz for the second season of the period drama...
DMRC maintains that the decline in ridership in the month of October was a temporary blip and that the fare hike was long due; media owners...
The bus transport body is phasing out advertising on the glass panels owing to complaints from passengers, sees significant non-fare revenue loss
‘DTC bus is the oldest advertising format in Delhi NCR’
‘DMRC has made a paradigm shift in its advertising business approach’
Media owners assert that urban conglomerates like Pune & Vashi in the Navi Mumbai suburbs have the potential of offering attractive OOH avenues as the cities...
Neustar combines customer history data with consumer demographics and behavioural data to create audience groups that are unique to a business, channel and product
The inventive, multi-city Zomato OOH campaign, planned and executed by MOMS, with its evocative creatives has set the social media abuzz, taking the brand visibility to...
