The mandate entails strategic positioning, product reach, frequency and re-packaging the channel as a whole.
Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian...
The company focuses on digital expansion with the launch of large format digital screen installed at Delhi’s GK1 M Block Market
Katrin Robertson from blowUP Media, Charmaine Moldrich, CEO of Australia’s Outdoor Media Association are on the panel
The civic body maintains that the ‘Public View’ clause as per the Outdoor Advertising Policy 2017 will apply on this media
The move is directed at rooting out unauthorised outdoor advertising
The rights have been acquired at Shillong, Tezpur and Lilabari airports
The Gujarati national daily launched an OOH campaign and reach out to readers with a contest.
The OOH firm has won the rights from AAI for a period of 5 years
Ocean will replace and upgrade the Southampton City Council’s existing roadside billboards with enhanced digital screens
