Speed is the name of the game for DOOH, says John Osborn, CEO, OMD USA
BackLite Media signs 10-year partnership with Gulf Related, the developers of The Galleria Al Maryah Island, a luxury retail and dining destination in Abu Dhabi
Also, programmatic OOH buying is gaining momentum, he says
5 technologies of the future: 5G & satellite networks; autonomous machines; IoT; AI; AR
The competitiveness of the medium centres on how it gets ‘faster, better, cheaper’
Executed by Chennai-based Podhigai Ads, V-Guard’s OOH campaign revived the traditional Puja style along with strategically promoting its products
The eco-friendly material solution provider leverages the opportunity to create awareness about green printable material
The show turned out to become the topic of discussion with its unique ambient advertising approach
The Royal Navy, Amnesty International UK, Ancestry, Mars, Inc and Stonewall are among this year’s winners
The Super App gives the job-hunting platform avatar to the OOH medium
