Can-Victor Sahin, Co-Founder & CEO of Berlin-based Retalos, provides an analysis of how Performance Out-of-Home Marketing (POOHM) will provide advertises with inbound data feedback on the...
The branding rights have been acquired for a period of 5 years.
A creative veteran, Titus Upputuru, who is also the National Creative Director of Dentsu One, has over 20 years of experience in advertising. He has written...
Cartology taps OOH advertising platform to advance content management and delivery for digital displays across Woolworths retail locations.
The company has won a 3-year contract for exterior and interior ad displays on eight coaches
“Our goal was to answer the question, how effective are advertisements placed on vehicles,” states the company.
The media owners are hopeful that the ad tax will not be applicable as GST is being applied on the business
The innovation aims to create immersive experiences for the consumer for advertising content across different touchpoints in the cinema.
Court maintains the two taxes are levied for two different types of transactions
Panasonic’s Digital SignEdge (SDN) 2.0 provides retailers and owners of digital screens more flexibility, control, and cost-effective means to sell their digital advertising space to a...
