The company has won a 3-year contract for exterior and interior ad displays on eight coaches
“Our goal was to answer the question, how effective are advertisements placed on vehicles,” states the company.
The media owners are hopeful that the ad tax will not be applicable as GST is being applied on the business
The innovation aims to create immersive experiences for the consumer for advertising content across different touchpoints in the cinema.
Court maintains the two taxes are levied for two different types of transactions
Panasonic’s Digital SignEdge (SDN) 2.0 provides retailers and owners of digital screens more flexibility, control, and cost-effective means to sell their digital advertising space to a...
Chennai based Podhigai Ads has won the tender for the display of advertisements inside the Moore Market Complex suburban station in Chennai for a period of...
The company has rolled out an OOH campaign in Delhi NCR, with 65 ads in the form of hoardings and physical ads in elevators of major...
Digital wall painting has revolutionised rural and semi-urban brand advertising, as well as government campaigns for social messaging, providing a big step-up from traditional wall painting.
Icy Varghese, Managing Director, PlayAds shares his take on the pDOOH space - the challenges, possibilities and growth factors
