The smartphone brand took over the most vantage, premium sites at T3 & T1 to showcase its compelling camera phone to a large high-flying target audience
The agency is in the process of planning various campaigns for McDonald's using its bouquet of tools, while directing focus touchpoint centric and hyper-localised planning
Indian Railways is striving to substantially increase its Non-Fare revenue by monetising its physical and digital assets such as trains (inside and outside), passengers, station platforms,...
Laqshya Media Group is planning to set up an in-house tech lab even as the top management takes strident steps to create a range of digital...
Exterion Media reveals why London Underground commuters are great targets for new brands
Balakrishna asserts that OOH is one medium that provides for maximum creative thinking, innovations and use of new technologies
Outdoor advertising expected to grow at 11.1% in 2016-17
Ecosys OOH had planned and executed the transit media campaign using media on 125 buses that run on city and long-distance routes
Indian Railways will be inviting bids to 12 tenders for outdoor media outside stations this month and 5 packages for train wraps and other internal media...
The brand has wrapped two Chennai Metro trains with its orange-hued creatives, making an impressionable impact on some 1 million commuters a month. JCDecaux India holds...
