Atul Shrivastava, Executive Director & CEO, Laqshya Solutions & Fabian Cowan, President, Posterscope India speak about the highly competitive pitch and benefits of AOR to the...
The brand hit the streets of Mumbai to create a big impression on its target audience
The gems & jewellery industry body’s campaign portrays the industry as “A Valuable Asset to India”
The new partnership will build on Vivo foundation of existing and unique OOH engagement & initiatives
Media owners in the city see no rationale in going for an entirely new ad policy considering that the ad policy was amended in 2016 in...
The campaign, featuring Axis Bank brand ambassador Deepika Padukone, highlights the offers attached to the bank’s credit & debit cards
BBMP will submit its advertisement policy by August 31 after finalising it by August 23 and getting necessary clearance from the state government
Netflix has run the campaign in 2 phases, drawing a lot of attention to the show
The media agency will be responsible for the media strategy, planning, buying and implementation for all mass media
OOH has a role cut out in smart city development: Prem Shankar Jha
