From the lens of an advertiser MahaKumbh Mela is one of its kind opportunity. This year we witnessed innovative interjection coupled with the regular outdoor campaigns...
In association with Hungama Digital Services, the compact SUV from M&M launched a mall digital activation that prompted audience to'unlock weekend experiences.
Taking about their new value-added services, British Airways initiated an innovative OOH campaign with ZenithOptimedia and Milestone Brandcom.
With malls mushrooming across the country, there has been a remarkable growth in OOH advertising in this space. Here's a report on the outdoor advertising scenario...
Out-of-home industry expects to leverage exponential growth in 2013-14. Here lies a comparative account on the sector to understand the opportunities and loop holes which needs...
The idea was to create an interesting interplay between'reality' and'fantasy', by extending the product itself.
CashurDrive executed a road show to promote Snow City, by using 100 Easy Cabs in Bangalore.
The activity was mainly targeted at youth and was piloted at National College in Mumbai recently.
Executed by Storyboard Brandcom, Uninor created a buzz in the outdoor market of Patna for their new service plan which surely grabbed the attention of its...
The activity was live for 15 days, which saw the participation of around 152 women per society.
