This approach helps keep the costs low
‘Don’t sell space, Sell idea’: Raj Kamble
Crafted by OMI, the mega sized units are hard to miss
Smart Reach ensures brands are targeting the right audience and provides access to more than 500 specific audience segments based on buyergraphics, demographics, psychographics and consumer...
Crafted by OMI, the mega sized units are hard to miss
Brands get creative with their installations to engage audiences at Ganesh Utsav hubs
Promoting new smart homes- ‘Villaments’, the brand strategically captures available media formats closer to the location of the property
Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others
The role of OOH is to catch the Consumers Imagination: Ashish Vidyarthi
'OOH+D2C+Digital will be more compelling’ says EY’s Ashish Pherwani