Jahan Mehta, Director, Selvel One Group underlines the need to focus on audience data and insights.
Haresh Nayak, Founder & CEO, Connect Network says the rapid increase in number of DOOH screens available across the country is a testament to this medium’s...
Atul Shrivastava, CEO, Laqshya Media Group points out that buying and planning are taking place as per the client’s wishes and they don’t have an issue...
The agency chose one of the busiest junctions of Mumbai – Mahim Causeway -- for the billboard activation; 100+ people volunteered to participate in the activity.
Rohit Chopra, COO, Times OOH sees brands becoming more favourably disposed to DOOH advertising.
The campaign is meant to highlight the industry’s shift in perspective towards artificial intelligence.
The campaign, located at Haji Ali Junction, will be live for a total of 3 months
The campaign promotes Dolce & Gabbana's new fragrance Q
Expect to earn at least 30-35 Crores from indoor ads says BMRCL chief.
The terms of engagement and the lines between physical and digital have blurred to a significant extent because of which brands now need a better integrated...
