Results For "AOOH"
8 News Found
‘Audio integration can drive creativity and business in OOH’
In Viewpoints By Aayush Mohanan - October 11, 2023
Saibal Gupta, Managing Partner and CEO, Xperia Group speaks on the opportunities that Audio OOH offers and his new joint venture with musician Supratik Ghosh.
Canara Bank ad jingles amplify the brand’s messaging on Sharma Srishti Synergy operated RDN
In Campaigns By M4G Bureau - June 26, 2023
S Kumar, MD of Srishti Communications says this is a move to maximise the AOOH opportunity
Stingray Advertising in tie-up with Geopath to launch place-based AOOH measurement in US
In OOH News By M4G Bureau - August 01, 2022
Geopath will utilise state-of-the-art data, technology, and media research methodologies – alongside a holistic integrated approach – to provide powerful tools that give advertisers the ability to quantify this new retail media format as part of their media mix.
'AOOH helps a brand reach the right people at the right time and at the right moment'
In Viewpoints By N Jayalakshmi - April 11, 2022
As OOH increasingly becomes part of convergence, Audio OOH (AOOH) could well become an integral part of it. In an exclusive conversation with Media4Growth/Outdoor Asia, Ryan Fuss, Senior Vice President Global Media Solutions, Stingray talks about the relevance of AOOH as a marketing medium for brands.
Music & media tech company Stingray in pact with Hivestack for programmatic audio OOH
In OOH News By Rajiv Raghunath - November 30, 2021
The integration of Stingray's proprietary streaming media player into Hivestack's suite of supply side technology, including the Ad Server and Supply-side Platform (SSP) will allow for AOOH inventory to be available programmatically for the first time in Canada
COMMB introducing place-based Audio OOH measurement methodology
In OOH News By M4G Bureau - November 08, 2021
Audio OOH is a growing category as it allows marketers to reach target audiences with contextual audio content while they're out of their homes: COMMB President Amanda Dorenberg
Domestic air passenger traffic reaches more than half of pre-Covid19 level, says MOCA data
In OOH News By M4G Bureau - November 09, 2020
The reports released by Ministry of Civil Aviation and ICRA showed continuous recovery in passenger traffic where the capacity is expected to increase up to 75% due to festive season
Voice Dialogue Marketing- Did you hear about it?
In OOH News By Pray Jani - March 20, 2020
Audio ads, one of the oldest mode of communications, is adorning a new avatar and finding relevance in marketing with improved technology and quality