Day 1 of Outdoor Advertising Convention 2023 had a dynamic panel discussion that raised some critical questions and thoughts - pointers that could have a bearing...
The second half of Day 1 of OAC 2023 held at the Manekshaw Centre in Delhi gave the OOH industry much to mull over, with a...
The first three sessions at OAC 2023 covered broad topics such as gamification of ads, media mix modelling, and using ideas to attract budgets.
“That's the magic of OOH - it's larger than life, in your face, bold and beautiful,†said Manoj Bajpayee, distinguished actor and Padma Shri awardee, while...
The 17th edition of OAC kicked off today in Delhi at the Manekshaw Centre with two days of talks and discussion on avenues to drive the...
Edge1's real-time monitoring and reporting functionalities offer Wallop Advertising insights into campaign performance, audience engagement, and return on investment (ROI)
M4G spoke with Adarth Technologies as they prepare to present their innovations at the upcoming OOH Expo in Delhi.
Jayen Mehta will speak on the theme of 'India's Largest FMCG Dairy Brand Built on OOH'
Part of the RISE Network, the portfolio of this network has grown by 800% in the last two years
Spread across 17 cities and utilizing more than 1,000 media units, the campaign was executed by Platinum Outdoor.
