The International Cricket Council (ICC) has partnered with Mera Hoardings to promote the T20 World Cup on OOH formats on a global scale. This collaboration aims...
Saibal Gupta, Managing Partner & CEO, Xperia Group asserts that experiential advertising complemented by highly creative content will progressively edge out conventional mode of OOH advertising...
Mindshare bags Gold for innovative Use of Activation
The open quiz contest will have the participation of all OAC 2024 delegates; attractive prizes for winner & runner-up
The OOH campaign is appearing across Ocean’s The Loop networks in Manchester, Birmingham and Edinburgh and on selected large format screens in 10 UK cities.
Court prioritises safety and structural integrity of the media over blanket removal of hoardings
“OAA is doing an exemplary job in highlighting the efforts taken by Brands/Agencies to do outstanding work,” says Shawn.
Over 25 years in advertising, Rajeev has worked on a plethora of brands and created many nationwide campaigns that won him many accolades and awards
Media owners asked to submit documents certifying structural stability of their respective outdoor media structures
This campaign marks the first use of such advanced technology for a McDonald's campaign in the region
