Milestone Optimizer introduces a new measurement matrix called Gross Impression Points (GIP) that measures the reach and frequency of an OOH campaign, thus serving as a...
The innovative campaign is directed at Vodafone customers, encouraging them to switch to receiving phone e-bills and thereby save paper, and in turn, trees.
Around 3.4 million passengers travel through London City Airport each year
7 specialist agencies had pitched for the mandate
The station is the one of the largest railway junctions in the country, falling on the busy Howrah-Delhi main line and Howrah-Allahabad-Mumbai line
SelvelNext maintains the projection can be done on any platform, thus serving as an alternative OOH medium
The experiential marketing campaign was directed at building people's awareness of the use of SCA's hygiene products like hand sanitiser and hanky tissues
The OOH firm used around 135 hoardings at all the prominent locations in the city to take the message to the target audience
As domestic and international traffic increases at key Tier II airports, a great number of advertising brands are likely to mark their presence in this OOH...
The apex body has engaged media marketing & research firm MOVE to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and...
