The account was won in a multi-agency pitch with eight major agencies participating. The mandate is for all media including OOH media.
Enkon executed the campaign, covering key locations like Salt Lake Karunamayee, Chingrihata, Shyambazar, Aliopre, Sector V Technopolis, Hazra, Golpark, Esplanade, South City, Ultadanga, Park Circus
With an aim to create high-decibel campaign, impactful sites on arterial routes, inside corporate houses and airports/aircrafts were utilized. Adding to this, the brand's campaign also...
Starting with ad rights on the DMRC Red Line, TDI International India has gone on to hold rights on three different lines. The firm believes that...
Kulula, a low-cost carrier promoted online checking via a unique outdoor activity at the premises of Cape Town International Airport.
The outdoor media strategy was to be present at major junctions across 14 cities pan India and highlight each brand partner everyday. The highlight was the...
Sublime House of Tea recently held a tea-tasting activity at the UB City, Bangalore, where the event successfully created curiosity among passers-by and enticed them to...
Storyboard Brandcom executed an eye-catching innovation in Meerut showcasing Uninor's'Sabse Sasta' proposition
A well-directed advertising policy that focuses upon developing media around public utilities will greatly augment a city's public infrastructure, says G S Rawat, founder of Supreme...
The first LED screen at the station entrance was formally inaugurated by Anil Kumar Agarwal, Divisional Railway Manager, South Western Railway, Bangalore Division on December 25
