OpenDirect 2.1, the updated programmatic trading standard, allows OOH buyers to plan, buy, activate and report directly from premium publishers
The recent Auto Show 2024 at Nexus Ahmedabad One Mall showcased the effectiveness of out-of-home advertising in boosting brand visibility and consumer engagement during the peak...
As the festive season approaches, Saket Agarwal, General Manager of Brand and Marketing at D'Decor, reveals how brands are harnessing the power of out-of-home advertising to...
The ad tech firm expands team with strategic new hires
Ben was earlier Global Head of Out of Home Media with dentsu International
With insights from Siddharth Anand Jha, Senior General Manager of Marcom, Havells India highlights its strategic approach to consumer engagement during the festive season through impactful...
The five-year contract covers strategically important stations along the Belapur-Panvel (BR) Rail Corridor and the Nerul-Uran (NUR) Rail Corridor, including Kharghar, Mansarovar, Khandeshwar, Bamandongari, and Kharkopar.
This campaign was designed for pan-India coverage across more than 16 key cities, strategically designed to maximise reach and engagement.
The execution was done by Sri Lakshmi Ganapathi Enterprises, a channel partner of Anmol Group
This contract is for a 3 year period with total rights for all Above The Line (ATL) and Below The Line (BTL) advertising assets, as well...
