OMI planned and executed a high impact campaign for the brand
Tepid macro-economic conditions largely responsible for the lack of buoyancy in OOH business in most markets across the country, says industry leaders
MullenLowe London collects three awards including international prize for Dulux
On a line that sees 7.5 million people travelling every day, this form of advertising commands a huge captive audience
Concessionaires planning to go to High Court for a stay on ban
The move highlights the industry’s gradual shift to programmatic buying and selling of media, especially as DOOH gains ground
From October, the media owning firm will increase key sites from 18 to 30 at UK’s top 20 conurbations
Planned & executed by Street Talk, the mannequin structure hanged as a drop down was tried for the first time ever in mall space
The majority of the real estate firms are reaching out to this audience with affordable housing propositions
The mandate includes media investment and strategic partnership covering print, television, online, OOH and radio
