Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform Roadstar that is designed as the...
Mindshare bags Gold for innovative Use of Activation
Sharp increase in international air passenger traffic
Vikrant Massey is the face of this campaign
Goafest 2024 is set to take place at Westin Powai, Mumbai from May 29 to 31
Shailender Luthra, Executive Director, Brite Neon Signs vehemently asserts that regulatory issues have negatively impacted flow of business to the Delhi OOH market
Smartly placed OOH media use jewellery and clothing stores to lure customers into buying life insurance
Native support for Broadsign Auction Packages simplifies ad campaign execution across screens approved for political advertising and key audience segments
The airport is the veritable gateway to expanding tourism and other businesses in the archipelago
Praveen Vadhera, CEO of IOAA, charts the path to a prosperous future for outdoor advertising with adoption of a common currency
