Asiaray used proximity geofencing to activate Gojek's "GOTOMALLS" campaign on DOOH screens across TEL, targeting on-the-go audiences.
The discussion will centre on 'What should OOH do to attract more brand spends'.
The OOH major is offering compelling opportunities for growth-oriented professionals
Can-Victor Sahin, Co-Founder & CEO of Berlin-based Retalos, provides an analysis of how Performance Out-of-Home Marketing (POOHM) will provide advertises with inbound data feedback on the...
Rapid charging network of 100 e^pumps will be set up in Bengaluru in FY'23, other cities to follow
The timing of this immersive ad campaign at Cinépolis was to build the brand association of Alexa with smart home.
Padmavati Rao, who is also an acclaimed Poet and Natural Farmer, will be speaking on the theme of 'Thinking out of the box: how creativity broadens...
Green fabric makers reckon an industry mindset shift, economies of scale, and tighter regulations will go a long way to usher in green OOH
'Projo' has worked for around 18 years in some of the country's top creative agencies including McCann, JWT and DDB Mudra, where he has shaped brands...
Rohan is an experienced media professional with 15 years of experience in media planning, campaign amplification and media buying, both in digital & traditional media spaces.
