Group Banque Populaire, a French banking group made up of 15 regional banks, provides information to travellers at the at Paris and Nice Airports on the...
The industry as a whole will become heavily reliant on inventory and pricing optimization algorithms to support complicated yield management across multiple revenue streams, especially now...
The one-month multi-city campaign that also features a unique 3D innovation - planned and executed by Posterscope -is particularly targeted at the football players and fans...
The meeting will provide the industry a further opportunity to raise queries with the Board with respect to the various terms and conditions linked with the...
Dave Roberts, CEO, Primemedia, & Chairman, Out of Home Measurement Council, South Africa spoke at length on ‘What it takes to create & launch a common...
Pattison Outdoor Advertising has announced the release of an enhanced version of its industry leading planning and performance management platform Eyewitnessâ„¢ Proof of Performance (POP)
The area sees heavy traffic movement that makes the unipoles highly attractive to advertising brands
Vodafone U enthralled Vodafone music lovers with their exclusive Rock On 2 with U Concert in New Delhi
In a unique initiative towards social responsibility, telecom major Vodafone merges the concepts of OOH advertising and rainwater harvesting.
As breakaway sessions on Day 1 of OAC 2016, the contestants of YOC and Young Outdoorians! Contest 2016 were briefed by the respective anchors to create...
