The multimedia campaign will have a significant OOH component as well as on-ground activations that amplify the 360-degree campaign
The online traveling booking app will undertake 360 degree branding initiatives including OOH to engage the masses
The campaign, part of a 360-degree campaign targeting the youth, goes with the tagline ‘Chakh Lo Italian Mazza’; the brand has used bus shelter formats to...
OgilvyOne developed the overall campaign while Kinetic India handled the OOH promotion
The brand has tied up with Havas Media to launch their first-ever 360-degree advertising campaign across mediums.
The Forevermark Journey wall, technology advanced training kiosk, 2D transparent display unit and a 360 degree photo booth were the few innovations crafted by the agency
NY-based Geopath has selected location data specialist Streetlytics to power its new OOH measurement solution MORE, due for launch later this year
Manu Seth, Senior Director Marketing, South Asia, HTC, will share this viewpoints on the topic"Will integration of mobility solutions with OOH deliver brand message more effectively?...
The brand executed the campaign in 20 cities across India involving the traditional OOH formats around the launch of the product with 810 media units.
The one-month campaign was designed and executed by DDB MudraMax
