IOAA management will launch the audience metrics platform providing a common currency for Indian OOH.
Topics to be covered include maintaining OOH's advantage in a digital world; responding to the sustainability challenge, and driving growth in OOH through audience measurement.
The WINKmets will take centre-stage in Stellar Ace's island- wide digital Home-Travel-Eat-Shop-Play daily touchpoints ecosystem, which cover every step of the commuter's journey from before they...
The discussion will centre on 'What should OOH do to attract more brand spends'.
The company's association with the 16th Outdoor Advertising Convention (OAC) to be held on August 17-18 at The Westin Mumbai Powai Lake, is particularly relevant given...
The timing of this immersive ad campaign at Cinépolis was to build the brand association of Alexa with smart home.
Padmavati Rao, who is also an acclaimed Poet and Natural Farmer, will be speaking on the theme of 'Thinking out of the box: how creativity broadens...
Green fabric makers reckon an industry mindset shift, economies of scale, and tighter regulations will go a long way to usher in green OOH
Through his career of nearly three decades, Rana Barua is known for being a progressive business leader who has turned around companies, created award winning cultures...
At the experiential event, live walkers greeted attendees from the elevated catwalk, roamed the party, and interacted with the crowds; iconic relics, set pieces and vignettes...
