Picture Story
MMR sees OOH growth in emerging conglomerations
Navi Mumbai, Thane, Panvel and the stretch along the Mumbai Pune Expressway have seen rapid expansion of OOH business
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Ichiro T. Jinnai, President – Japan Perion, to speak at OAC 2026
Ambika Mehrotra joins the jury panel for OAA 2026
Paddy Power takes a cheeky swipe at American football with giant OOH takeover
How this ad tech platform bridges the gap between campaign planning & execution
Pepsi celebrates Knicks fever with real-time fan-powered OOH campaign
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Blinkit in association with Kinetic India goes all Bollywood
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Sony LIV brings Gullak 5 to life with piggy bank activation
The activation has been executed at Carter Road with Sakshi Advertising as the production partner
STAMMA uses empty billboards to deliver a powerful message about listening
The campaign is created by Iris London and supported by pro bono media from JCDecaux
CeraVe makes a high-impact splash with illuminated OOH launch for HA Water Gel
The campaign is executed by Dentsu and Sakshi Advertising Company in Mumbai
Heinz kicks off World Cup fever with a football-inspired OOH campaign
The campaign is executed across China
Maggi doubles down on flavour with high-impact OOH campaign
The campaign is executed across Mumbai
Maha r-PET Abhiyaan takes recycling message to millions through OOH campaign
The Maharashtra Government and Hindustan Coca-Cola Beverages joined forces to encourage responsible PET bottle recycling through a large-scale public awareness...
Royal Advertising unveils 90-degree LED screen in Lucknow
The new site is expected to cater to a wide range of advertisers, offering opportunities for high-visibility brand campaigns, product...
Broadsign, Global Netherlands, and Draft Digital launch first agentic AI OOH campaign
Agentic AI powered the buy from beginning to end, using the brand’s campaign goals to inform audience and venue targeting,...
Vistar Media study finds motion and 3D significantly improve DOOH campaign performance
The research has been conducted in partnership with Omnicom Media and JCDecaux
The Times uses mixed reality AI to turn UK billboards into “windows to the past”
The campaign is created by The Times and T&P and executed on Ocean Outdoor’s assets
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Industry NewsIOAA Media Owners Awards 2026 set to recognize & celebrate OOH industry players
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OACXtreme Media once again is the sponsor of The Quintessential OOH Quiz at OAC 2026
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Campaigns
CeraVe makes a high-impact splash with illuminated OOH launch for HA Water Gel
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Campaigns
STAMMA uses empty billboards to deliver a powerful message about listening